Thursday, September 25, 2014

Commercial Womens Fitnesswear Shoot



Sunday... 4am... Eyes open... FML.

That was the worst part... Oh, and the sweat. I'll get to that.

Why was I voluntarily disturbing my slumber at this ungodly hour? A sunrise shoot of course.

'Ilo Gear', a local Miami owned and operated womens fitness wear line had commissioned my sleepy self to shoot 4 athletes doing their thing, whilst looking beautiful, in Ilo Gear's vibrant threads. Had they seen my morning face before signing the contract, they may have reconsidered and called animal control. Fortunately, my early morning bloodshot eyes are reserved only for a lucky few.

Being a Virgo, I had painstakingly packed all my gear the night before and left it on my big wheeled cart next to the front door so that minimal brain power was required before sun-up.


In the Pelican 1650 case was:



In the grip bag (sounds like what I did a lot in my teens):



  • Some heavy duty stands


  • Sand bags


  • 60" and 45" soft silver umbrellas


  • 2 'Long Throw' reflectors


  • 22" Beauty Dish


  • A large softbox


  • 2 strip boxes


To move all this hardware; a 'Rockin' Roller Multi-Cart'... This I struggle with now because on my first day of ownership I beat parts of it with a hammer trying to fix a 'defect', because I didn't read the instructions... Me man. No need paper (beats chest)... Now it flops around and is generally a bit shit... Totally my fault though. I'm sure it's a stellar product before being bludgeoned.


I already knew I was only going to use half of the kit, but I feel more comfortable having the extra gear to hand if inspiration suddenly strikes and I want to mix things up.


There were two segments of the shoot; first in the early light was the yoga model. She would flex her shakra during the golden hour whilst I snapped away. Second, in the harsher sun, three runners, well, running.



My yoga model's downward dog would be lit by a single strobe and my big soft silver 60" umbrella. The natural light was soft at 6am, so I didn't want to add a harsh modifier and remove too much realism from the image. The runners, on the other hand would be lit by two strobes, each with a long throw reflector attached to mimic the very hard and bright mid morning light.

These long throw fellas are just awesome! They're big, shiny and I can fit my whole head inside... What more could you want?!


From previous shoots I had learned that mixing ambient and strobe light is very easy, but with a fast moving subject a new problem presents itself.

My Einsteins have a pleasantly fast flash duration, the sun does not. When shooting at the usual highest sync speed (for most, 1/200), it just isn't quite enough to fully freeze a fast moving subject.

Your options are two fold:

A. Ensure that all angles of your subject are at least partially covered by strobe light, preferably at a stop or two above the ambient light to counter act any motion blur or ghosting.

B. Use Pocket Wizard's awesome 'HyperSync' mode.


Here is an example of ghosting from a previous shoot of mine with NFL linebacker, Nic Harris.... It's cool in its own way, but not always the look you want to achieve.




The side of Nic lit up my strobe (left side) is nicely frozen. But the side lit by the sun (right side), has some serious motion blur. So essentially, the right is recorded at 1/200 of a second in the camera, as for the left side, the slowest would be 1/2,000 (which is the flash duration of the Einstein E640 at full power)... Big difference!




So to get around this problem (as much as possible) I placed one strobe in front of the models, and one behind. I placed each far enough away so that the difference in exposure would be minimal as the runners moved closer to the front facing light. This is where the long throw reflectors came in! They allowed me to place the strobes far away for very powerful precisely directed light, and based on the 'inverse square law' (I'll let my good friend and educator Mark Wallace explain that one here if you're not familiar - It's a bit 'sciencey').


<iframe width="560" height="315" src="//www.youtube.com/embed/f5BIvSBjvLg" frameborder="0" allowfullscreen></iframe>


Option B... HyperSync!! A godsend to the outdoor action shooter!! This mode, on newer Pocket Wizard models (see a list here) essentially allows you to go beyond the usual sync speed restrictions of 1/200(ish) shutter speed, and head all the way up to a possible 1/8000!! Action stopping heaven! All of the issues I was just whining about incessantly... Gone!

But nothing is perfect. here is the caveat. You have to use full power on your strobe or you will get 'banding'... Yuck. Why is full power bad? Because you can probably only fire off one shot at a time instead of machine-gunning the shutter with a fast recycle time on your strobe at low power. So your timing must be impeccable. And you're going to be resetting the shot potentially dozens of times until you catch it just right.


There is a possible solution to this problem which I have not yet experimented with, however I am planning to in the near future. It's called 'SpeedCycler'. New blog on this in the near future.



As the day moved on, in typical Miami fashion, it got hotter and hotter. Working in direct sun, carrying a hundreds pounds of gear, in South Florida, in the Summer, is not an easy task. If you don't have water, you're done. This is where the sweat came in. Anyone who has tried it, will know what I mean. When I was done, I ran fully dressed into a nearby fountain to cool off.


At 11:30am, it was a wrap.


My models had done an amazing job. And one of them had freakishly managed to not sweat a drop the entire day.




You can shop Ilo Gear merchandise at: www.ilogear.com

My yoga model was the awesome Liza Scott. Check out her fitness site at www.lizafit.com







Wednesday, August 20, 2014

Photography Equipment I Just Cannot Live Without

Aside from the obvious, my Nikon DSLR, here is the photography equipment I just cannot be without:






Why: Cheap, reliable, fast flash duration, ability to adjust levels remotely, fast recycle.

Where: In studio and on location, it's a perfect starter monolight for sports and action shooters

How Much: $499.95





























Why: Power a bunch of items from something the size of an 80's cellphone. Cheap, fast charging, long lasting, compact, light.

Where: On location definitely, or even in the studio when you want to reduce the amount of cables on the ground.

How Much: $239.95




























Why: It's pure awesome for under $100. It's huge and bulky, but the wrap around light it provides is so beautiful for so many applications.

Where: Studio mainly. This thing is so big that the slightest gust of wind will launch it into the lower atmosphere.

How Much: $79.95 (depending on mounting option)





























Why: When the above 7ft umbrella is impractical.

Where: Studio or on location. I have used this on a beach at 6am. With a heavy enough stand and a calm day, it will sit still and give you beautiful light. Perfect for use with a speedlight (although possibly a little too big for a speedlight to use the entire diameter).

How Much: $59.95



























Why: A good all-rounder with decent power for a speedlight. Known for it's overheat issue, but there is an option to turn off the auto-shutoff. Just keep a close eye on the temperature reading.

Where: Anywhere it's dark. Not quite enough to "overpower the sun" even at very close range.

How Much: $450 (approx... It has now been replaced with the SB910)


























Why: The Flex's have PW reliability, with the convenience of TTL. Combine these with the SB900 and 60" umbrella and you have yourself a quick and easy lighting setup that will give amazing results. The Power MC2 is specifically for the Einstein E640 strobe, but will not only allow you to trigger the light, it will allow you to adjust the output right from the camera.

Where: Anywhere.

How Much: $199 / $219 / $119 (respectively)

























Why: To catalogue, edit, organize, rate, resize, enhance your images. Lightroom is now so versatile that for a lot of my work, I have no need for Photoshop!!

Where: On your desktop, anywhere you can take your laptop and now, thanks to cloud storage technology, you can sync with your iPad and/or iPhone. And get this!... Now you can even rate and edit your shots and sync them right back!..... I edit photoshoots in bed, on my iPad! :-D

How Much: $149 (standalone license) / $9.99 per month (for Creative Cloud subscription)






















Why: Ever tried shooting tethered? (ie, having your camera directly linked to Lightroom, or similar software, for transmitting of the images directly to your hard drive)... If you have, you may have been frequently pi**ed off by USB the cable detaching from the port in your camera... Well if you have $8 to spare, it's no longer a problem thanks to the awesome folk at Tethertools.

Where: Anywhere you plan to hook your camera up directly to your computer.

How Much: $7.95




























Why: Equipment storage that will stop a bullet. I have three Pelican cases; a huge 1650, the 1510 and the CF card holder. Other than the CF card holder, the smaller 1510 is what I use the most. Very convenient in size, tough as nails and configurable with either cutout foam or padded dividers that can be reconfigured depending on your needs.

Where: Anywhere, everywhere... Your stuff will be safe.

How Much: $175




















Gear I dream of:





Why: Bullet proof, fast, powerful, accurate, state of the art and low light monsters! The D4s is a slight upgrade from the D4, but with used items now showing up for around $4k, the choice just got a little tougher.

Where: Anywhere (excluding the ocean without a dive housing), the D4's will most likely survive. These things are used in deserts and wars!

How Much: $5,950 / $6,500 (respectively)
























WhatNikon D810

Why: Just released as update to the megapixel monster that was the D800. This is an upgrade that's worth trading in for. Fast FPS, better low light performance, and best of all, a "Small RAW" option. If the 36 megapixel made your hard drive break into a cold sweat, the option to cut that to around 16 megapixels will be welcome news. Having 16mpx with the options of a huge 36mpx when you or the client demand it, is just fantastic!

Where: Almost all applications now. The raised FPS rate means it's even a possible contender for sports shooters.

How Much: $3,295





















WhatProfoto B1

Why: Studio light power with TTL!! What more can I say?!... Well, a lot apparently, here.

Where: Anywhere, anywhere, anywhere!

How Much$1,995 each (or two light location kit for $3,950)

























Why: Finally, for us Nikon guys, a way to get the amazing TTL capabilities from the Profoto B1.

Where: Anywhere your Nikon and you Profoto B1 are going.

How Much: $395 (Release date; September 15th)























Why: If you have almost $9k to spare and a large studio space, you need one of these. A beautiful huge light source, almost 10ft across! Focusable spread of the beam means you can create a variety of looks from this one unit.

Where: Indoors, if you have a big space. Take it outside at your own risk.

How Much: $8,159



























Why: Power and flexibility, along with a super fast flash duration and recycle time.

Where: A battery powered pack and head system you can take anywhere.

How Much: $5,555 (pack only) / One and two light packages from $7,105)
























Why: By no means essential (despite what some nerds may tell you), however, it is 110% bad ass!

Where: Outdoors, duh... Though if you're skilled, take it inside. Just make sure you lock the cat in another room first. As well as being fun, strap a GoPro to it (or buy one of the 'Vision' packages) and get some truly incredible arial footage that a few years ago was reserved only for pros with deep pockets. (If you're using a GoPro, you'll want the H3-3D Gimbal)

How Much$679 / $999 / $1,299 (Depending on your chosen setup)